About us

Live the life of a BALR.

BALR. is an international luxury lifestyle brand known for its high-end fashion, travel products and accessories for men and women. The Netherlands-based brand has created a complete range of high-quality items that inspire to live the life of a BALR. BALR.'s presence has exploded across the internet and fashion media, including features in many magazines, and various blogs.


Founded in 2013, BALR. is the embodiment of a modern lifestyle brand. Aspirational, focused and in-sync with its young and ambitious audience, the company brings the luxurious lifestyle of extraordinary athletes within arm’s reach of everyone who works hard to live the dream.

We are looking for new talent

Job opportunities

Stage Social Media & Content
Internship / Stage
Stage Wholesale
Internship / Stage
Stage Fashion Design
Internship / Stage
Stage Marketing & PR
Internship / Stage
Logistiek Medewerker
HR Advisor
Fashion Designer
Design & Product Development
Sales Advisor - Roermond
BALR. Store / Retail
Parttime Sales Advisor - Bataviastad
BALR. Store / Retail
Weekend Sales Advisor - Roosendaal
BALR. Store / Retail
Parttime Sales Advisor - Roermond
BALR. Store / Retail

"We all have dreams of becoming a great and successful person. Greatness is not something that happens as a result of a careful selection process. It happens by taking action! You will not only find it in the big achievements of your life; you will find it in every little detail of how you live your life in style. It is about aiming high. Not taking no for an answer. And persevering where others before you have given up."

Juul Manders
CEO & Co Founder - BALR.


Stay focussed

In a fast-paced world like ours, why bother with something seemingly old-fashioned like a mission statement? Well, for two reasons: it both captures our spirit and it gives us focus. It offers a framework to make high-level business decisions and establish our brand. But it also gives every team member the same idea why we’re doing what we’re doing. Get familiar with the vision and mission and do everything in your power to turn it into reality.

"To bring the luxurious lifestyle of extraordinary athletes one step closer."


Live by 'em


We are all responsible for taking BALR. to the next level. And the one after that. To get there, everybody needs to take ownership. What’s that? Well, it basically means you’re responsible for a certain process, or a specific part of a larger process. It doesn’t mean you have to do everything yourself. But you’re responsible for making it happen and that it happens according to the high quality standards of BALR. 


You don’t get to the top without love for the game. You need passion. We demand dedication. Don’t stop at good enough, strive for excellent. This dedication helps you reach your full potential. You don’t have to work 100 hours a week to be dedicated. But you’re constantly trying to find ways to improve yourself and your output, keep an eye out for opportunities for BALR. as a company and always act in the best interest of your team. It’s simple: love what you do and excel.


We create premium products, where we pay attention to every little detail to make sure the quality fits our brand. The quality we demand of our products should be tangible in everything we do. From the service we offer our customers (in-store and online), to photo shoots, videos and the IT infrastructure, it should all be top notch. 


We wouldn’t get far if we did the same thing hundreds of others have already done. To accomplish our mission, we need to be innovative. Be creative in everything you do, only then we’ll reach greatness.


The life of a BALR. is all about experiences. It’s not about the products; it’s about a combination of the right gear, the right setting and the right mindset. Our brand is based on enabling that lifestyle and should always be the cornerstone of what we do. The unboxing of our products? An experience. visiting the BALR. store and trying on the latest hoodie? An experience. Browsing our products on BALR.com? An experience. Having a chat with one of our customer service heroes? You guessed it, an experience. If we can’t guarantee a great experience, we shouldn’t do it. Always create the life of a BALR. experience.




Rigakade 20